How the Next Generation Consumes Video Content

How do you consume video? Do you mostly watch network TV? Have you ditched the cable box in favor of digital-only companies like Netflix and Hulu? Or maybe you exclusively take in short-form clips online through social sites like YouTube, Facebook, or Snapchat. No matter how you watch video, you can bet it's different from how you did it 10 years ago. The landscape is changing. Joining me on the show today is Liza Glucoft. Liza is a senior digital content creator, showrunner, producer, and director with nearly 10 years experience. She has been at the forefront of a lot of different digital companies, from FX to Who, What, Where to PopSugar and Conde Nast. She's now the Executive Producer of Programming at AwesomenessTV. Listen as Liza shares her insights into the transformation of the video content landscape, how younger audiences consume content, and finally, how women can support one another and build each other up professionally. In This Episode How the video landscape has evolved in recent years Gen Z's content preferences How female producers can lift up the generations coming after them Ways to stay on top of your work when it has a hundred moving parts Important characteristics for members of a high-functioning team Quotes in This Episode "Digital is in full force now so it's nice. It's nice to be in a place where people are recognizing now that this is the way people consume content." —Liza Glucoft "[Young audiences] are more concerned with feeling like a part of the experience and feeling like what they're watching is authentic and not staged and set up." —Liza Glucoft "Women are realizing they can be boss bitches or whatever it is, girl bosses, but there is this final top layer that's almost impossible to penetrate. And it's tough." —Liza Glucoft "That is so important to me, us all helping each other and helping younger women find their voice too. That's one of the most fulfilling parts of my job now is… there are some younger female producers I work with, and I feel like I get to help them find their voice in a way maybe a male producer couldn't do." —Liza Glucoft "People just get scared of failure. They get scared someone's going to get mad at them… I think changing the dialogue for people and making them feel more empowered [is important] because, honestly, men don't apologize all the time. They don't feel the need to be like, 'Oh sorry. I messed up.'" —Liza Glucoft Resources AwesomenessTV AwesomenessTV on YouTube Liza Glucoft on Facebook, LinkedIn, and Instagram