How the pandemic has changed restaurants’ beverage deals

The pandemic has changed restaurants’ deals with beverage companies, maybe forever. This week’s episode of the Restaurant Business podcast “A Deeper Dive” features Tim Harms, CEO of the consulting firm Enliven, to talk about the market for beverages at restaurants. Enliven works with restaurants and other clients to negotiate their beverage contracts. Harms was recently named the firm’s CEO. He discussed the state of beverage deals on the podcast, and how much the pandemic changed demand for restaurant beverages. Growth in takeout and delivery has led to decreased beverage attachment, which has changed the way restaurants have to think about their beverage contracts.