How the Patagonia Board Put the Planet Before Profit

In August 2022, Yvon Chouinard gave away Patagonia — literally. He transferred ownership of the company to a trust and a nonprofit, ensuring all profits go to fighting climate change. This episode examines how Patagonia's board navigated that radical decision, how it structured governance around mission instead of shareholder value, and what other companies can learn from a board that voted to cap its own upside. We explore the legal machinery behind the move: the Patagonia Purpose Trust and the Holdfast Collective, and why the board's fiduciary duty now runs to the planet, not to investors. A rare case study in governance designed for long-term survival, not exit. #Patagonia #YvonChouinard #BoardOfDirectors #CorporateGovernance #ESG #PurposeTrust #HoldfastCollective #BenefitCorporation #ClimateGovernance #MissionDriven #SustainableBusiness #ShareholderVsStakeholder #BusinessStrategy #Business #Governance #Boardroom #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo