EPISODE · May 24, 2025 · 22 MIN
How the PESTEL Framework Can Help You Outsmart Your Competitors
from The Marketing Podcast for Local Businesses · host The AI & Marketing Podcast for Local Businesses
Most small business owners are so caught up in day-to-day hustle, they miss the bigger trends shaping their industry. What if there was a simple tool that could help you spot market shifts early—before your competitors do?In this episode of The Marketing Podcast for Local Businesses, Adam and Josh break down the PESTEL framework—a powerful strategic tool big companies use to anticipate change… and how local businesses can use it to stay ahead of the curve.You’ll discover:What PESTEL stands for and why it mattersReal-life examples from local businesses that used it to pivot and growHow to apply it to your marketing—monthly or even weeklyQuick wins to make your messaging resonate with what customers really care aboutWhether you’re running a café, a trades business, or a local service, this episode will show you how to think bigger, market smarter, and future-proof your business.--- For a 20% exclusive discount on Website Design or SEO services, quote 'PODCAST20' and contact: Adam for Website Design: [email protected] | www.websitedesigners.london Josh for SEO: [email protected] | www.improvemysearchranking.com
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How the PESTEL Framework Can Help You Outsmart Your Competitors
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