How the Peugeot Family Saved Their Car Company

In this episode of Family Business Stories with Fexingo, Lucas and Luna explore how the Peugeot family—one of France's oldest industrial dynasties—navigated near-collapse in the 1970s and later managed a remarkable transformation. We trace the family's origins from a 19th-century steel mill to the creation of the iconic Lion badge, and zero in on the pivotal moment in 1974 when the family decided to merge with Citroën, almost losing control. We examine the role of the holding company FFCP (Foncière Financière et de Participations) in maintaining family influence, and the tough choices made during the 2008 financial crisis and the PSA-Opel acquisition in 2017. A key lesson: how a family can stay in the driver's seat even when the company goes public. #Peugeot #FamilyBusiness #Succession #Legacy #AutoIndustry #FrenchBusiness #PSA #Citroen #Opel #Stellantis #CorporateGovernance #HoldingCompany #BusinessHistory #Turnaround #CrisisManagement #FexingoBusiness #BusinessPodcast #FamilyFirms Keep every episode free: buymeacoffee.com/fexingo