How The Pudding Made Data Journalism Go Viral

Lucas and Luna dive into how The Pudding, a small digital publication, turned data journalism into a content marketing powerhouse. They break down the exact formula behind The Pudding's most successful interactive essays — how they blend rigorous data analysis with emotional storytelling to drive millions of shares and sustained audience growth. Learn the specific editorial process, the role of curiosity gaps, and why their 'data as narrative' approach outperforms traditional long-form content. Plus, a look at the business model that lets them stay ad-free and editorially independent. A masterclass in niche content strategy for any marketer tired of chasing algorithms. #ThePudding #DataJournalism #ContentMarketing #InteractiveContent #Storytelling #DataViz #NicheContent #AudienceGrowth #EditorialStrategy #ViralContent #DigitalPublishing #LongFormContent #MarketingStrategy #ContentStrategy #BusinessPodcast #MarketingPodcast #FexingoBusiness #ContentThatConverts Keep every episode free: buymeacoffee.com/fexingo