How The Right Music Can Change A Restaurant Experience | Chat w/ Ola Sars, CEO of Soundtrack

Ola Sars, founder and CEO of Soundtrack, joins Shawn Walchef to explain why music is one of the most overlooked parts of the restaurant experience. Sars shares how operators can use music to strengthen their brand, improve the guest experience, and even increase sales. He also explains why consumer streaming services aren't built for restaurants, how to create a soundtrack that reflects your brand, and why the right music benefits employees just as much as guests. Music should be part of your brand strategy - Every restaurant carefully designs its menu, décor, and service. Ola Sars argues music deserves the same attention. Defining what your brand sounds like and aligning playlists with different dayparts creates a more consistent guest experience. The right soundtrack can increase sales - Through research with one of the world's largest hamburger chains, Soundtrack found that playing the right music at the right place and the right time increased sales by 9%. Music isn't just atmosphere, it's a business tool that can influence guest behavior. Great music benefits guests and employees - Ola Sars encourages restaurants to think beyond the dining room. Brand-approved playlists can energize staff, strengthen culture, and create a better workplace while delivering a more memorable experience for guests. Episode Links Ola Sars on LinkedIn: https://www.linkedin.com/in/ola-sars-6269373/?skipRedirect=true&originalSubdomain=se Soundtrack: https://www.soundtrack.io/ Soundtrack on YouTube: https://www.youtube.com/channel/UC2p1XbFBFxaVed_JpidJs8A Where to find Cali BBQ MediaVisit our WebsiteFollow Restaurant Technology SubstackFollow us on InstagramFollow us on LinkedInLearn About our Media Services