How the Right Niche Can Add 30% to Your Agency’s Valuation

In this episode, Michael Jans reveals the most overlooked growth lever for independent insurance agencies — and why agencies that master this one move consistently grow faster, make more per client, and sell for 15–30% higher multiples. You’ll discover: Why niching down accelerates revenue, retention, and profitability The math behind a 60%+ income difference between two markets Michael’s Bullseye Market Selector — a 10-factor framework for choosing your ideal client profile How your market choice impacts valuation (with real numbers!) Where AI and niche authority intersect to create lasting competitive advantage 📥 Want the Bullseye Market Selector Tool free? Email [email protected] and I’ll send it to you.