How The Rise of Prop Betting is Changing iGaming in 2025

Do you know why player prop betting is revolutionizing sports engagement? Henry Newman CEO of Sporting Risk explains why the shift from team-centric to player-focused betting represents big change in iGaming. Sports fans now follow athletes more than they follow any individual team, which has created huge opportunities for iGaming and betting. With focused data analytics and real-time modeling, operators can now offer hyper-personalized betting experiences that capture the performance of individual players. The explosive growth of player prop markets has been driving an increase in how fans interact with sports. By leveraging sophisticated bottom-up modeling techniques and integrating seamless bet builder solutions, forward-thinking operators can tap into a lucrative market that speaks directly to the younger, more digitally connected generation of sports enthusiasts.0:00 Henry Newman's Background and Introduction  1:39 Contextualizing Data in Football Analysis  2:43 Player Prop Betting and Fan Engagement  3:53 Global Market Readiness for Player Prop Betting  6:15 Real-Time Betting and Pricing Accuracy  8:39 Identifying Relevant Data for Betting  13:05 Actionable Steps for Operators  14:58 Expected Revenue Uplift from Player PropsJoin the 15M Mastery newsletter: https://newsletter.15m.com/subscribeFollow us on LinkedIn: https://www.linkedin.com/company/15-minute-masteryOr follow Dmitry directly: https://www.linkedin.com/in/dmitrybelianin/Click here for the audio-only version of this show: tinyurl.com/15MinuteMasteryWatch this show on YouTube: https://www.youtube.com/@15-MinuteMasteryWelcome to “15M Mastery,” the ultimate show for iGaming professionals, hosted by industry veteran Dmitry Belianin. With over 17 years of experience, Dmitry brings unparalleled insights and wisdom from top industry experts in just 15 minutes. Each episode delivers actionable strategies from all iGaming verticals to improve your personal and business performance. As the founder of Belianin, Dmitry also shares his expertise in nurturing high-potential iGaming startups. Subscribe to “15M Mastery” for concise, high-value content and stay ahead in the competitive world of iGaming.