How the Roca Family Transformed a Bathroom Factory Into a Global Design Empire

In this episode of Family Business Stories with Fexingo, Lucas and Luna explore the remarkable story of the Roca family, who turned a small Spanish bathroom ceramics factory founded in 1917 into one of the world's largest bathroom design companies. We focus on a critical turning point in the 1990s when the third generation faced a stark choice: sell the struggling company or reinvent it. How did the Rocas bet on design, international expansion, and a shift from manufacturing to brand-building? We walk through the numbers: from $150 million in revenue in 1990 to over $2 billion today, with operations in 170 countries. A masterclass in pivoting a traditional industrial business without losing family control or heritage. #RocaFamily #BathroomDesign #FamilyBusiness #SpanishIndustry #ThirdGeneration #BusinessTurnaround #DesignLedGrowth #GlobalExpansion #IndustrialHeritage #Ceramics #RocaBrand #SalvadorRoca #FamilyGovernance #Business #FexingoBusiness #BusinessPodcast #FamilyLegacy #DesignEmpire Keep every episode free: buymeacoffee.com/fexingo