How the Role of Data Has Changed as Part of an Overall Marketing Strategy, My 1:1 with Aubriana Lopez

from The CMO Whisperer · host Steve Olenski

My guest this week is Aubriana Lopez, Head of Data Strategy, Global Product Marketing for Samsung Ads. Aubriana is an experienced multi discipline marketer who's had the ability to grow her expertise throughout the ever evolving nature of the media business, with a focus on audience development, cross functional measurement, and in depth reporting and insights.

Episode metadata supplied by the publisher feed · Published Jan 19, 2024

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How the Role of Data Has Changed as Part of an Overall Marketing Strategy, My 1:1 with Aubriana Lopez

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