How the StockX Co-Founder Builds Hype for New Products

from Shopify Masters · host Adam Levinter, Shopify

Josh Luber has spent his career in the hype economy, building StockX and Fanatics Collectibles. Now, he's using his experience to create a modern-day collectible through his toy company, ghostwrite.To learn more about ghostwrite, read the Shopify blog: https://www.shopify.com/blog/ghostwrite-building-hypeTo watch in-person interviews, subscribe to the Shopify Masters YouTube channel. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Episode metadata supplied by the publisher feed · Published Dec 17, 2024

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StockX co-founder Josh Luber is using his expertise in the hype economy to create a modern-day collectible through his toy company, Ghostwrite.

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How the StockX Co-Founder Builds Hype for New Products

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