How the Suntory Family Built a Whisky Empire

On this episode of Family Business Stories, Lucas and Luna explore how the Torii family turned Suntory from a small Osaka wine shop into a global spirits powerhouse. Discover how Shinjiro Torii's gamble on Japanese whisky, his son Keizo's post-war expansion, and grandson Nobutada's international push in the 2000s kept the company family-led for over a century. Learn how the family navigated everything from wartime scarcity to the whisky boom of the 2010s, and why they still resist the lure of public markets, even as global giants circle. A story of patience, craftsmanship, and quiet ambition — told through the lens of one family's enduring influence. #Suntory #ToriiFamily #JapaneseWhisky #FamilyBusiness #Business #Finance #Whisky #SpiritsIndustry #Osaka #Hibiki #Yamazaki #Succession #Legacy #ShinjiroTorii #NobutadaTorii #FexingoBusiness #BusinessPodcast #GlobalExpansion Keep every episode free: buymeacoffee.com/fexingo