How the Technology in Professional Services Accelerator (TiPS) is helping law and accountancy firms adopt tech

In this episode of Beyond the Capital from SuperTech WM, we find out about the TiPS Accelerator—a programme helping regional law and accountancy firms adopt new technology.Host Hilary Smith-Allen is joined by the research team at Oxford Brookes Business School—Professor Tim Vorley, Dr. Francisco Trincado Munoz, and Dr. Hannah Tornow—to explore how the accelerator helped firms navigate the challenges of digital transformation. From AI readiness to rethinking business models, this project focused on people as much as it did on technology.They discuss:Why tech adoption isn’t just about the techWhat holds mid-sized proftech firms back—and how to move forwardThe power of collaboration between academia and industryHow building trust, accountability, and peer learning drives changeLessons learned and what’s next for the TiPS accelerator teamFind out more about the TiPS accelerator here.Find out more about SuperTech WM here. Hosted on Acast. See acast.com/privacy for more information.