EPISODE · Jan 28, 2025 · 18 MIN

How The Total Addressable Market Creates BIz Value

from Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Kevin Cotch, Sr. SEO Strategy Director at Terakeet, delves into taking an audience-first approach to SEO. In the realm of SEO strategy, the total addressable market (TAM) plays a critical role. By incorporating TAM into SEO strategy, businesses can understand the breadth of opportunities available and pinpoint where the most value lies, laying a solid foundation for informed decision-making and effective execution. Today, Kevin discusses how the total addressable market creates business value.Connect With: Kevin Cotch: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What this episode covers

Kevin Cotch, Sr. SEO Strategy Director at Terakeet, discusses how the total addressable market creates business value.

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How The Total Addressable Market Creates BIz Value

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This episode was published on January 28, 2025.

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