How the USGA Delivers Championships and Fan Experiences with Amanda Weiner

The USGA operates one of the most complex models in sports, delivering global championships, media, and fan experiences without a fixed venue.Amanda Weiner, Managing Director of Global Media and Ticketing at the USGA, oversees a broad portfolio spanning championships, media rights, digital products, and ticketing. She explains how these functions are coordinated to deliver consistent fan experiences across changing venues, including their new partnership with SeatGeek, while also sharing her perspective on leadership and the growth of women’s golf.In this episode, you’ll hear:The leadership philosophy Amanda applies across a multi-function roleHow the USGA builds and operates temporary “stadiums” each yearWhat it takes to create a consistent fan experience across 10-hour event daysHow the USGA’s SeatGeek partnership is shaping ticketing innovationWhy investment in women’s golf is accelerating through equal purses, expanded coverage, and ShotCastResources and Links:Connect with Amanda Weiner on LinkedIn.Learn more about Next League on our website and LinkedIn. We are leading sports organizations into the digital future.Dave’s book is available now! Get your copy of The Business of Sports Technology: How To Make Smart Decisions That Drive Your Organization Forward.