How The Viacom Agency Provides Creative to All of Latin America

Sean Saylor, SVP and head of creative of The Viacom Agency, oversees a flow of creative work that stretches from Mexico through the southern tip of Argentina; covers networks and platforms such as MTV Latin America, Nickelodeon Latin America, Comedy Central Latin America, and Paramount Channel; and coming soon streaming services Paramount Plus and Pluto TV. As chair of the 2019 Promax Latino Awards, Saylor sees how evaluating excellence creates opportunities for his teams to have creative conversations to better understand why and how they do what they do. The challenge with serving all of these countries and platforms is to find "the universally simple but great idea." Listen in to hear what Saylor has to say about Latin America's rapidly expanding media market.