How The ‘Warm Glow’ Feeling Gets People To Donate Blood

Donating blood is one of the easiest acts most of us can do to save lives. Yet, Malaysia, like many countries around the world, struggles to get people to do so. In conjunction with World Blood Donor Day, which was observed earlier on 14th June, we’ll be exploring what exactly drives people to donate blood and why capitalising on the ‘warm glow’ that blood donors feel could prove effective. Joining us for this conversation is Eamonn Ferguson, Professor of Health Psychology at the University of Nottingham.Image Credit: ShutterstockSee omnystudio.com/listener for privacy information.