How THE WHAT. Created a Community of Perennial Women: Gina Pell and Amy Parker PT 1

Gina Pell and Amy Parker are the Chief Content and Chief Executive Officers of THE WHAT. list, a weekly newsletter and community, connecting women to WHAT matters to them. In this episode, Amy and Gina share how they are business partners who “can’t quit each other!” With 18 years and three ventures, they have weathered the entrepreneurial storm together. After navigating the dot com boom, the 2008 recession, running a lifestyle website, and the dramatic changes in online advertising, Gina and Amy have learned the importance of iteration and pivoting. Each of these lessons, and a little bit of life, have led to the launch of their 3rd business, THE WHAT. list. THE WHAT. list has created a thriving online community of women through curated content around Amy and Gina’s discoveries of products, services and experiences. THE WHAT has grown beyond its newsletter beginnings and now boasts a vibrant private Facebook group and an in-person experience, THE WHAT. SUMMIT. Side note: Nada also uncovers exactly what Gina meant when she coined “Perennial”. (We’ll let you discover what that means by listening to the episode--it’s fascinating)! Follow THE WHAT. at @thewhatlist on Facebook and @thewhathq Instagram. You can find out more about THE WHAT at http://www.thewhatlist.com and join their private Facebook group at https://www.facebook.com/groups/thewhatwomen/. You can also follow Gina @gpgram and Amy @huddyparker on Instagram. Don't forget to follow us at @libertyforher on Instagram, Twitter, and Facebook. Please let us know your thoughts about this episode by using the hashtag #libertysessions and please rate and review us—it helps to know if this podcast is inspiring and equipping you to launch and grow your ventures. Hosted on Acast. See acast.com/privacy for more information.