How The Word "Influencer" Became a Gendered Insult

After a small business in Nantucket posted a “no influencers” sign in its store, some creators accused those with anti-influencer sentiments of sexism. Culture journalist Kat Tenbarge explores how the term “influencer” has long been used to belittle and dismiss women creators, and why male creators often avoid the same scrutiny. Stock image by agrobacter/E+ via Getty Creative Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.