How Therapists Can Use Social Media Without Feeling Fake | Jazzmyn Proctor | TPOT 424 episode artwork

EPISODE · Mar 16, 2026 · 24 MIN

How Therapists Can Use Social Media Without Feeling Fake | Jazzmyn Proctor | TPOT 424

from The Practice of Therapy Podcast · host Gordon Brewer, MEd, LMFT: Therapist | Consultant | Writer | Speaker

Marketing can feel uncomfortable for a lot of therapists. Most of us were trained to be neutral, private, and to keep the focus on the client. So when someone tells you that you need to show up on social media or talk about your work publicly, it can feel a little strange. But visibility matters more than ever when it comes to building a private practice. In this episode, I'm joined by Jazzmyn Proctor, a therapist, podcaster, and marketing mentor who helps clinicians show up online in ways that feel authentic and sustainable. Jazzmyn shares how she started building her presence while still in grad school and how social media became a natural way to grow her practice and connect with the right clients. We talk about the tension many therapists feel between being a "blank slate" and being visible online, how to find a marketing style that fits your strengths, and why you do not have to be everywhere to grow your practice. If social media has ever felt intimidating or overwhelming, this conversation will give you a practical and realistic way to think about marketing your work. Resources Mentioned In This Episode  Read the show notes here Watch on YouTube Wealth & Worth Within   CEO Financial Clarity Corner Use the promo code "GORDON" to get 2 months of Therapy Notes free Consulting with Gordon The PsychCraft Network Meet Jazzmyn Proctor, M.S., LGPC, NCC, CTP Jazzmyn Proctor, M.S., LGPC, NCC, CTP, is a mental health therapist specializing in trauma-informed, attachment-based therapy under the supervision of Dr. Jennifer Kaufman Walker. She earned her master's degree from Hood College. During her time in graduate school, she was actively involved in community initiatives, including serving on the board of directors for Annapolis Pride. Jazzmyn believes strongly in working to create meaningful change both inside and outside of the therapy room. Website Instagram

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How Therapists Can Use Social Media Without Feeling Fake | Jazzmyn Proctor | TPOT 424

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