How They Did It: Launching Ohio State Health and Discovery Site

On today’s show Jenny is pleased to welcome William (Skip) Hidlay, Vice President and Chief Communications and Marketing Officer for the Ohio State University Wexner Medical Center, to talk about the exciting things he's been doing in the world of content marketing. Skip has been in his role for over two years and in that short time, he's already accomplished some truly impressive things. When he arrived, the Ohio State University Wexner Medical Center was dealing with the winter surge of the pandemic, and as part of their outreach and branding strategy, Skip positioned the physicians and scientists of the center at the forefront to help counteract the misinformation that was spreading. As he got to work, Skip realized that there were 11 different websites with no unified storytelling strategy. He envisioned a new website that would bring together the brand, storytelling and messaging into one cohesive platform. In just 9 months, Skip and his team built and launched Ohio State Health and Discovery which launched in January 2022 and is a true labor of love for everyone involved. Skip's team strategy was to create an integrated organizational design that blended traditional disciplines to create a brand marketing and content strategy to create a hybrid of a content marketing agency and a traditional newsroom. His passion for marketing and his ability to bring people together to achieve great things are truly inspiring. His work at Ohio State University Wexner Medical Center is a testament to his expertise and passion for content marketing. Find more about Skip on LinkedIn Find more about Skip and his work at Wexner Medical Center Connect with Jenny on LinkedIn Explore what Hedy and Hopp can do for you