How ThirdLove’s Heidi Zak Built (and Rebuilt) a $100M Brand

Every entrepreneur faces cycles of boom and bust—but few manage to thrive through both. Heidi Zak, Co-founder and CEO of ThirdLove, didn’t just build a direct-to-consumer powerhouse; she kept it alive and profitable through turbulent economic swings.In this episode, Heidi reveals how she navigated the crushing realities of fundraising drying up overnight, pivoting from aggressive growth-at-all-costs to a disciplined, profitability-driven approach. She shares critical lessons on finding (and losing) product-market fit, transitioning to omnichannel strategies, and why relentless customer obsession is the secret to lasting success.We also explore how ThirdLove leveraged data to unlock growth, avoided decision paralysis, and why Heidi still personally reads customer reviews every morning, a decade later.Whether you’re scaling a startup, pivoting your business model, or simply navigating tough economic headwinds, Heidi’s hard-earned insights are a masterclass in resilience.