How This 1M+ Arr SaaS Founder Made LinkedIn Their Biggest Lead Channel

Alyona Mysko is the founder and CEO of Fuelfinance. This all-in-one FP&A solution combines technology with human touch to help startups and small businesses better manage their finances.Alyona is a CFO turned entrepreneur and she helps startup founders making their finance function efficient. Alyona believes that financial management is too old for a new economy, and it doesn't take pace with modern business.We talk about how she made LinkedIn her biggest lead channel and many other topics like:- Transitioning from Service to Product- Her LinkedIn Strategy for Growth- Inspiration for Content Creation- Finding the Right Posting Frequency- Measuring Success and Setting Expectations- Innovative Approaches to Founder-Led MarketingPerfect for: CEOs and founders of B2B SaaS companies focused on creating awareness, building trust, and driving pipeline by implementing a proven content process.Don't forget to subscribe to the podcast for more conversations with industry leaders who are reshaping B2B GTM and growth. Connect with Alyona:Alyona’s Linkedin: https://www.linkedin.com/in/alyona-mysko/Fuelfinance: https://fuelfinance.meConnect with me:LinkedIn: https://www.linkedin.com/in/finnthormeier/Website: https://www.project33.io/ChaptersIntroduction to Fuelfinance - 0:00Transitioning from Consulting to SaaS - 2:50The Importance of Co-Founders in Startups - 6:01Leveraging LinkedIn for Lead Generation - 9:07Building Credibility and Partnerships on LinkedIn - 12:09Content Strategy and Posting Frequency on LinkedIn - 14:55Tools and Resources for Effective Content Creation - 18:00Analyzing Content Performance and Engagement - 20:49The Role of Personal Branding in Business - 24:03Innovative Marketing Strategies and Founder-Led Marketing - 26:55#linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.executivebrand.org