How This Accountant Scaled Past 10 Million by Fixing Niche Focus

Episode 128 of Scaling Up with Fexingo tells the story of Jennifer Liu, a CPA in Portland who built a $12 million practice by doing one thing her competitors wouldn't: focusing entirely on dental practices. Lucas and Luna break down how she used specialization to command premium rates, reduce client churn, and build recurring revenue that attracted an acquisition offer. They walk through the specific numbers — the 40 percent rate premium, the 95 percent retention rate, and the multiple she sold at — and contrast her approach with generalist firms that struggle to grow past $2 million. If you've ever wondered whether niching down is worth the risk, this episode gives you a concrete case study to evaluate. #Accounting #CPA #NicheFocus #DentalPractices #JenniferLiu #Portland #ScalingUp #FexingoBusiness #BusinessPodcast #RecurringRevenue #ClientRetention #Specialization #SmallBusiness #MidMarket #MergersAndAcquisitions #BusinessGrowth #ProfessionalServices #ExitStrategy Keep every episode free: buymeacoffee.com/fexingo