How This Brand is Changing the Period Care Game

In this episode of The DTC Insider podcast, Brian Roisentul sat down with Katie Diasti, the founder and CEO of Viv for Your V, a modern period brand that is revolutionizing the industry with sustainable and better-for-you products. Here’s a glimpse of what you’ll learn: The inspiration behind Viv and its mission How Katie turned a college project into a thriving business The challenges and rewards of innovating in a traditional category Strategies for building a community and incorporating customer feedback Viv's journey to getting on Whole Foods shelves The role of social media in brand building and customer education Insights into retail vs. online sales strategies Lessons in scrappy entrepreneurship and resourcefulness How Viv is breaking taboos around period care Advice for aspiring entrepreneurs Sponsor for this episode: Struggling with tariffs? Unsure about upcoming changes? Let’s talk! With Portless, you only pay tariffs after your customers pay you - so your cash always moves faster than your costs. ✅ Defer tariffs until orders ship (no upfront costs) ✅ Free up working capital for growth ✅ Sell smarter - turn inventory into cash faster Stop letting tariffs tie up your cash - sell smarter with Portless. Schedule a risk assessment and leverage tariff deferment today.