How This Couple Modernized the Family Business | Zack and Shana Light, Ceramica and Fundraising Brick

On today's show I sat down with Zack and Shana Light, third-generation co-owners of Ceramica and Fundraising Brick, based in Indianapolis. We discuss their journey from meeting in Bloomington to finding careers in New York and eventually taking over the family business. Our conversation explores the evolution of Ceramica from its founding in 1988, the innovative techniques implemented, and their recent acquisition of Fundraising Brick. They share insights on taking over legacy businesses, the importance of community, and adapting to modern business challenges. You are going to learn about: - The Evolution of Ceramica - How Zack and Shana Acquired Fundraising Brick - The Importance of Community to Legacy Businesses Thank you to our partners: NCW Roots Realty Check out these great clips from the show: 00:32 Guest Introduction: Zack and Shana Light, Ceramica and Fundraising Brick 01:15 The Legacy of Ceramica and Fundraising Brick 01:56 The Journey to Indianapolis 02:44 The Evolution of Ceramica 06:06 Challenges and Growth 15:20 The Decision to Take Over the Family Business 31:32 Acquiring Fundraising Brick 38:15 Investing in CO2 Lasers 38:48 Challenges with Old Equipment 39:16 Transition to New Technology 39:56 Support from the Previous Owner 42:54 Relocating to Indianapolis 43:27 Handling a Surge in Orders 45:07 Innovations in Memorials 46:23 Fundraising Brick Campaigns 53:19 Life in Indianapolis 01:01:58 Hidden Gems in Indiana Get IN. is brought to you by our friends at Sweetwater. Whether you are looking to start a podcast or level up your current show you need to hit them up.