How This Creator Turned 400K Followers Into an AI Startup | Ghita El Haitmy building Eli

What this episode covers

Ghita El Haitmy, known online as TechBible, is a creator entrepreneur with over 400,000 followers teaching technology on social media and the founder of Eli, an AI-powered platform that auto-detects your entire tech stack, eliminates software waste, and recommends the right tools for your business. It started during COVID. Ghita was building a computer vision startup and needed users fast, so she started creating content under the brand TechBible to bring them in. But the content took on a life of its own. TechBible grew way beyond the original startup, and founders kept asking her the same question: what tools should I use for my business? The problem was that Ghita couldn't answer. Every company runs on a different tech stack, and without knowing what was already in it, no recommendation made sense. So she built Eli, a platform that solves exactly that. Companies connect their email and accounting tools, Eli reads their invoices and payment data automatically, and within 60 seconds they have full visibility into every dollar spent on software. One customer cut 25% of their software spend in a single week by identifying tools they had forgotten they were paying for. Ghita breaks down how she uses AI agents to track 3,000 tools daily so Eli stays current on every change in the software market, how public tech stack profiles on TechBible generate a million monthly impressions, and why she walked away from affiliate marketing despite it being profitable because she saw where the internet was heading. She explains: How TechBible started as a user acquisition tool for her computer vision startup and evolved into a platform of its own Why email is still the best source of truth for understanding a company's tech stack How one company cut 25% of their software spend in a week by identifying unused tools The AI agents she built to scrape 3,000 URLs daily and track every change in the software market How public tech stack profiles generate a million monthly impressions and why other creators share their stacks Her number one advice for creator entrepreneurs: detach your identity from the business so you can pivot freely Chapters: Chapters 00:00:00 Introduction: From Computer Vision Startup to Building Ellie 00:00:48 The Early Tech Journey: Why Ghita Fell in Love with Technology 00:02:56 The Content Creation Origin: Building TechBible During COVID 00:06:57 The Problem Discovery: Why Founders Kept Asking the Same Question 00:09:19 What is Eli: Auto-Detecting Your Entire Tech Stack 00:10:42 The Cost Savings: 25% Reduction in Software Spend 00:12:16 Staying Updated: How Eli Tracks 3,000 Tools Daily with AI Agents 00:15:44 The Creator Advantage: Leveraging Personal Brand for Distribution 00:19:39 The Public Tech Stack Strategy: Million Monthly Impressions 00:24:37 Balancing Creator and Founder: Time Blocking and Efficiency 00:26:23 What's Next: Financial Infrastructure and AI Agent Spending 00:28:36 Advice for Creator Entrepreneurs: Detach Identity from Business HotStart VC Subscribe to the HotStart VC newsletter: https://hotstart.beehiiv.com/ Become a HotStart Angel and co-invest with us in celebrity-founded brands starting from $5,000: https://www.hotstart.vc/hotstart-angels/ Check out our fund: https://www.hotstart.vc/ Scott van den Berg LinkedIn: https://www.linkedin.com/in/scott-van-den-berg-22b534150/ Instagram: https://www.instagram.com/scottvandenberg_/ TikTok: https://www.tiktok.com/@scottvandenberg_ YouTube: https://www.youtube.com/@scottvandenbergvc Ghita El Haitmy Instagram: https://www.instagram.com/techbible.ai/ TikTok: https://www.tiktok.com/@tech.bible Eli: https://www.eli.work/ HotStart VC is a fund that exclusively invests in brands founded by celebrities and creators. We're the go-to platform for celebrities and creators launching brands, providing capital, strategic support, and the infrastructure to scale.

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