How This Custom Fabricator Scaled Past 20 Million with a CRM

In this episode of Scaling Up with Fexingo, Lucas and Luna dive into the story of a custom metal fabrication shop that broke through the $20 million revenue mark by overhauling its CRM and sales follow-up process. The owner, who had been relying on sticky notes and a shared spreadsheet, discovered that a surprisingly simple CRM—one that his team actually used—recovered over $3 million in lost quotes within a year. We break down the specific triggers that made the system stick, how they segmented prospects by project size, and the exact follow-up cadence that turned slow-burn quotes into closed deals. If you run a B2B business where the sales cycle is long and the paperwork is messy, this episode gives you a playbook you can steal. No fluff, just the mechanics of getting your team to actually use the tools you buy. #CRM #SalesProcess #CustomFabrication #B2B #ScalingUp #SmallBusiness #MidMarket #RevenueGrowth #SalesFollowUp #LeadManagement #OperationalExcellence #BusinessSystems #OwnerLedSales #QuoteManagement #TeamAdoption #Business #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo