How This Dinnerware Brand Grew Through Influencer Gifting episode artwork

EPISODE · Feb 2, 2021 · 49 MIN

How This Dinnerware Brand Grew Through Influencer Gifting

from Shopify Masters · host Shopify

You’ll learn from an entrepreneur how and why they focused all their efforts on influencer marketing in just one city at a time to launch their brandFable creates premium quality home accessories that make designing the perfect space effortless.For more on Fable and show notes: http://www.shopify.com/fable-influencer-gifting Tune in to learn Why this brand envisions itself first and foremost as a tech company How to protect yourself against missteps when you are developing physical products The benefits of focusing all your marketing efforts on just one city at a time  Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Episode metadata supplied by the publisher feed · Published Feb 2, 2021

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In this episode of Shopify Masters, Joe Parenteau, the creator of Fable, an ethical and sustainable dinnerware company, shares with us his marketing strategy of launching in one city at a time, and the importance of influencer gifting.

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How This Dinnerware Brand Grew Through Influencer Gifting

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