How This Dinnerware Brand Grew Through Influencer Gifting

In this episode of Shopify Masters, Joe Parenteau, the creator of Fable, an ethical and sustainable dinnerware company, shares with us his marketing strategy of launching in one city at a time, and the importance of influencer gifting.

Episode 309 of the Shopify Masters podcast, hosted by Shopify, titled "How This Dinnerware Brand Grew Through Influencer Gifting" was published on February 2, 2021 and runs 49 minutes.

February 2, 2021 ·49m · Shopify Masters

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Summary

In this episode of Shopify Masters, Joe Parenteau, the creator of Fable, an ethical and sustainable dinnerware company, shares with us his marketing strategy of launching in one city at a time, and the importance of influencer gifting.

Episode Description

You’ll learn from an entrepreneur how and why they focused all their efforts on influencer marketing in just one city at a time to launch their brand

Fable creates premium quality home accessories that make designing the perfect space effortless.

For more on Fable and show notes: http://www.shopify.com/fable-influencer-gifting

Tune in to learn

Why this brand envisions itself first and foremost as a tech company
How to protect yourself against missteps when you are developing physical products
The benefits of focusing all your marketing efforts on just one city at a time

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