How This Direct to Consumer Brand Disrupted the Cookware Industry

In this episode, you’ll learn from an entrepreneur who found a unique way of using their supply chain as a source for marketing, which data metrics played a big role in their successful marketing strategies, and how they disrupted the cookware industry. For more on Made In and the show notes: https://www.shopify.com/blog/madeincookware-disruptionTune in to learnWhat is involved in doing a whole redesign of an ecommerce siteWhat you should focus on when improving your product pageHow to use your suppliers and manufacturers as a source of your marketing Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

What this episode covers

In this episode of Shopify Masters, Chip Malt of Made In shares his insight into key metrics to monitor, why showcasing the makers behind products was important, and how the cookware industry was disrupted.

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How long is this episode of Shopify Masters?

This episode is 55 minutes long.

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This episode was published on February 11, 2020.

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