How this eCommerce Entrepreneur went from flying blind to having a marketing strategy: Interview with Tanya Boots

In today's episode, I'm having an interview with Tanya Boots, the founder of Inspirational Tea Co., a tea gifting business.  We discuss the challenges she faced in her business, particularly in terms of marketing and financial sustainability. She mentions her struggle with creating effective marketing strategies, including Facebook ads.  We also discussed the importance of a clear messaging strategy and Tanya's experience with the Mastermind group's guidance in refining her key messages and marketing pillars. She talks about the benefits of being part of a supportive community of female entrepreneurs. This episode highlights the significance of achieving a balanced marketing spend-to-revenue ratio to prepare for scaling. Tanya shares her transition from relying on agencies to self-managing her marketing strategies for better control and cost-effectiveness. I hope you enjoy today's episode.    Links mentioned in the show:  Inspirational Tea Co - https://www.inspirationalteaco.com.au/ Tanya Boots LinkedIn - https://www.linkedin.com/in/tanya-boots-74777419/ Megan's Instagram - https://www.instagram.com/meganwinter/  Mastermind Waitlist - https://meganwinter.com.au/mastermind