How This Founder Built a Personal Brand That Drives Customers, Investors & Hires | With Ben Sharf, Co-Founder of Platter 

In this episode of Creative Got Me, Priyaa Kalyanaraman sits down with Ben Sharf, co-founder of Platter, to unpack the strategy behind founder-led content and how showing up online transformed his business.We cover:✅ When Ben realized he had to become the face of his brand✅ The systems and people that support his content engine✅ How vulnerability builds trust (and why most founders avoid it)✅ Balancing authenticity with consistency and why cringey content doesn’t matter✅ Why his biggest customers, hires, and investors came from LinkedIn✅ How founder content plays into trust-building for high-ticket B2B SaaS✅ The underrated power of in-person events and relationship building✅ Why your product isn’t the moat, distribution and brand areWhether you’re a SaaS founder, DTC operator, or content-curious builder, this episode is a playbook on how to build an audience and a business at the same time.🎧 Subscribe for more conversations like these.#FounderBranding#B2BMarketing#ContentStrategy#CreativeGotMe