How this Founder Built the Tinder for Hotel Tech

On this episode of Suite Success, host Katie Cline chats with Jasmine Seliga, the founder and CEO of Affixify- an unbiased, algorithm-based platform that matches hotels with hospitality technology providers. With a career spent selling hospitality software, leading corporate sales teams, and consulting for tech companies, Jasmine knows just how fragmented and overwhelming the hotel tech landscape can be. She breaks it all down with clarity, offering a 101-style explanation of how hoteliers should approach their tech stack, what “table stakes” to prioritize, and why integration is king. Jasmine also shares the personal story behind launching Affixify—including the unexpected moment of inspiration that hit just before a family trip to the zoo. She discusses why starting with a $10,000 budget (and no idea how much it would actually cost) was actually an advantage, and how pitching at HITEC’s E20X competition helped propel the brand into the spotlight. But this conversation goes far beyond software. Jasmine opens up about the fear that once held her back from even imagining herself as an entrepreneur—and how pushing through that changed everything. Jasmine also offers a powerful reminder that success rarely arrives in a straight line. From juggling two maternity leaves and two business acquisitions within 15 months, to stepping away from corporate life at the height of burnout, her path has been anything but traditional—and is all the more inspiring for it. This episode is for entrepreneurs navigating fear. Hoteliers stuck in tech decision fatigue. Founders questioning their timeline. And anyone who’s ever needed permission to go slow, go deep—and then go all in. Connect with Jasmine: Affixify Website - ⁠⁠⁠Link⁠⁠⁠ Jasmine's LinkedIn - ⁠⁠Link⁠⁠ Thank you to this week's sponsors! Lodgify: ⁠⁠⁠⁠⁠⁠https://www.lodgify.com/?afmc=28y⁠⁠⁠⁠⁠⁠ Use code SUITE20 for 20% off all annual plans FeedCheck Visit ⁠⁠⁠⁠⁠⁠⁠FeedCheck.co/SuiteSuccess⁠⁠⁠⁠⁠⁠⁠ to book a demo! Flytographer Visit ⁠⁠⁠⁠⁠⁠⁠flytographer.com/SuiteSuccess⁠⁠⁠⁠⁠⁠⁠ for $25 off your first shoot! Links: Apple Podcasts - ⁠⁠⁠⁠Link⁠⁠⁠⁠ Spotify - ⁠⁠⁠⁠Link⁠⁠⁠⁠ Suite Success Website - ⁠⁠⁠⁠Link⁠⁠⁠⁠ ⁠⁠⁠⁠Connect with Katie⁠⁠⁠⁠  — Suite Success is part of the ⁠⁠⁠⁠Hospitality.FM⁠⁠⁠⁠ podcast network and a Hospitality.FM Original. If you like this podcast, then you'll also love our other podcasts directly on Hospitality.FM! Thank you to all of the ⁠⁠⁠⁠Hospitality.⁠⁠⁠⁠FM Partners that help make this show possible, and if you like this show, please leave us a review and share it on your network!