How This Georgetown MBA Class Project Got Acquired by GoodBuy Gear | Alli Cavasino & Natalie Poston

What started as an MBA class idea led to an acquisition by one of the nation’s leading baby and kid gear marketplaces.Alli Cavasino and Natalie Poston, founders of JoyLet, built a no-frills “rent-the-runway” model for baby gear, allowing parents to rent items for the time they need.In EP 19 of High Stakes, Alli and Natalie join Paige Soya, Managing Partner of K Street Capital, to discuss the exit and how they navigated the roadblocks in their journey.Connect with us here:1. Alli Cavasino- https://www.linkedin.com/in/allicavasino/2. Natalie Poston- https://www.linkedin.com/in/natalieposton/3. Paige Soya: https://www.linkedin.com/in/paigesoya/4. K Street Capital: https://www.linkedin.com/company/kstreetvc/00:00 Introduction00:47 Meet the Founders: Ali and Natalie01:41 The Birth of Joylette04:41 Early Challenges and MVP Development05:38 Raising Capital and Going Full-Time07:31 Learning and Pivoting the Business Model09:34 Customer Acquisition Strategies16:43 Deciding to Exit19:34 The Exit Process24:43 Reflections and Future Plans