How this Grand Effie winner fought generics and held its ...

What this episode covers

In a category dominated by generics (60%) and fixated on ever-faster pain relief, Nurofen escaped the category's tropes with a message that connected with women in a deeper, more meaningful way. I'm joined by McCann London's CEO, Mel Arrow and Strategy Partner, Jocelyn Major.

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Frequently Asked Questions

How long is this episode of On Strategy Showcase?

This episode is 46 minutes long.

When was this On Strategy Showcase episode published?

This episode was published on March 22, 2026.

What is this episode about?

In a category dominated by generics (60%) and fixated on ever-faster pain relief, Nurofen escaped the category's tropes with a message that connected with women in a deeper, more meaningful way. I'm joined by McCann London's CEO, Mel Arrow and...

Can I download this On Strategy Showcase episode?

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