How this granola brand got stocked in the pantries of Silicon Valley’s biggest tech companies like Google and Twitter, with Gr8nola Founder Erica Williams

Joining me on today’s episode is Erica Liu Williams, Founder of Gr8nola.  Gr8nola is delicious, low-sugar granola made with unique & functional superfoods. Born in Erica’s kitchen during a cleanse, tested & proven at the farmers market, and voted into the pantries of Silicon Valley’s biggest tech companies like Google, Twitter and more, their mission is to create superfood snacks that are as delicious as they are gr8 for you so you can eat, feel and be your best. In this episode we cover how the idea came about to start a brand centred around granola, the power of network, how she went about finding customers and her biggest drivers for growth.  LINKS WE MENTION: Gr8nola’s Website  Gr8nola’s Instagram  Erica’s LinkedIn  Female Startup Club's Instagram  In partnership with Klaviyo, the best email marketing tool for ecommerce businesses. Promo code: JOINTHECLUB - 15% off your first order 📱 Join 160K smart chicks in the Female Startup Club universe: → Use code 'FSC' for 30% off your first 3 months at omnisend.com/fsc → Female Startup Club's Instagram: www.instagram.com/femalestartupclub → Doone Roisin's Instagram: www.instagram.com/dooneroisin → Get opportunities delivered to your inbox 3x weekly here: https://female-startup-club.beehiiv.com/ Hosted on Acast. See acast.com/privacy for more information.