How this impact driven personal care brand launched by giving thousands of products away for free, with Hiki’s Ariel Wengroff

Joining me on this episode is Ariel Wengroff.  This woman is an absolute powerhouse with so many interesting projects under her belt. Having spent many years working at Vice and building out their female focused media vertical, she’s since produced Gloria Steinam’s film Woman, she’s co-founded Arfa Inc. which is a consumer goods company that produces personal care brands Hiki and State Of, she’s recently launched a production company and she’s an advisor for LionTree. A new age digital meet investment banking company.  In this episode we’re chatting through the development of Arfa and what it looks like to build out a portfolio of brands through a collective of real folks, a very unique launch for Hiki and her key advice for women who have a big idea. LINKS WE MENTION: Arfa's Instagram Hiki's Instagram State of's Instagram Ariel's Instagram Female Startup Club's Instagram  In partnership with Klaviyo, the best email marketing tool for ecommerce businesses. Podcast: Still Processing by Wesley Morris and Jenna Wortham Podcast: RadioLab by with Jad Abumrad, Lulu Miller, and Latif Nasser Book: It Didn’t Start With You by Mark Wolynn 📱 Join 160K smart chicks in the Female Startup Club universe: → Use code 'FSC' for 30% off your first 3 months at omnisend.com/fsc → Female Startup Club's Instagram: www.instagram.com/femalestartupclub → Doone Roisin's Instagram: www.instagram.com/dooneroisin → Get opportunities delivered to your inbox 3x weekly here: https://female-startup-club.beehiiv.com/ Hosted on Acast. See acast.com/privacy for more information.