How This Is DeLaCruz Is Flipping the Script on Live Music Storytelling

Who really makes the magic happen on tour? Spoiler alert: it’s not just the people on stage.In this episode of the Brandinc PR Podcast, host Brandi Sims chats with the creator of This Is DeLaCruz, the media platform and YouTube channel giving long-overdue flowers to the touring crew—the front-of-house engineers, techs, and tour managers powering the world’s biggest shows.We dive into how they built a niche brand from scratch using organic storytelling, real-deal credibility, and strategic partnerships with major names like Guitar Center and Insta360. Plus: how they’re amplifying female professionals through Women on Tour, what it really takes to align with sponsors without selling out, and the unfiltered truth about growing a platform while staying true to your voice.RESOURCES + LINKSGet Brandi’s AI-Powered Tool For Pitching Media ⁠Right Here⁠.Revamp Your Business Foundation with Our Exact Automation Tool That Streamlines Our Communications From Prospects to Media Bookings in Minutes. ⁠Start For Free⁠.⁠Sign Up for Our Free Weekly Newsletter⁠ & Get Insights From Brandi Bi-Weekly On All Things Brand Strategy, PR, Business Trends + More. Drop Us A Review and We’ll Send You Our 5 Things You Must Have to Be A Media Magnet FREE (Value $297).