EPISODE · Feb 10, 2026 · 21 MIN
How This Law Firm Owner Built a 6-Attorney Practice at 26 - #198
from The Sterling Family Law Show · host Jeff Sterling Hughes
Send us Fan MailKeaton Frieberg runs Texas Suits PLLC—a six-attorney business and real estate litigation firm in San Antonio. He launched right out of law school, merged with another firm within a year, and has built a sustainable practice.In this Sterling Family Law Show episode, he breaks down how he built a six-attorney firm starting at 25 with no book of business. Door-knocking property managers. Speaking at investor meetups. Turning those early relationships into a referral engine that still drives clients three years later.If you're trying to figure out how to actually get clients without a big marketing budget, Keaton's playbook is worth studying.📲 Subscribe Now: https://www.youtube.com/@jsterlinghughes 📝 Get your FREE Law Firm Growth Guide: https://jsterlinghughes.com/----------------------📄 CHAPTERS0:00 - Law Firm Merger: How Keaton Combined Two Firms Into One1:07 - Meet Keaton Frieberg: Texas Suits PLLC in San Antonio2:02 - Starting a Law Firm at 25 Right Out of Law School2:51 - Building a Law Firm Clientele During Covid With Evictions3:25 - The Law Firm Merger That Accelerated Growth for Both Sides4:10 - Law Firm Business Development: Door Knocking & Investor Meetups5:08 - Referral Strategy: Speaking at Real Estate Investor Events14:09 - Law Firm Equity Split: How They Divided Roles at the Table14:31 - Visionary vs Integrator: Finding Partners Who Complement You16:38 - Law Firm Partnership Agreement: Documenting Obligations in Detail18:21 - Niching Down: Why Texas Suits Is Narrowing Its Focus19:45 - The Sterling Lesson: Every Time We Niched Down, Growth Got Easie----------------------Ready to find the accountability partner you need to build your dream family law firm the same way we grew Sterling Lawyers? Follow these steps: 1. SUBSCRIBE TO JEFF'S NEWSLETTER: https://jsterlinghughes.com/ 2. BOOK A FREE 30-MINUTE AUDIT WITH US: https://rocketclicks.com/schedule-a-family-law-quick-audit/ 3. CONNECT WITH US: LinkedIn: Jeff Hughes, Tyler Dolph, & Anthony Karls, Facebook: Jeff Hughes, Tyler Dolph, & Anthony Karls, Instagram: Jeff Hughes, Tyler Dolph, & Anthony Karls4. TELL US WHAT YOU WANT: Tell us in the comments if you liked this episode and what other kinds of episodes you would like to see.
What this episode covers
Send us Fan Mail Keaton Frieberg runs Texas Suits PLLC—a six-attorney business and real estate litigation firm in San Antonio. He launched right out of law school, merged with another firm within a year, and has built a sustainable practice. In this Sterling Family Law Show episode, he breaks down how he built a six-attorney firm starting at 25 with no book of business. Door-knocking property managers. Speaking at investor meetups. Turning those early relationships into a referral engine that...
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How This Law Firm Owner Built a 6-Attorney Practice at 26 - #198
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