How this London Interior Designer Transforms Homes & Unlocks Your Potential | Dami Lawal

Meet Dami Lawal, award-winning interior designer and founder of NateBel Interiors, who shares her pivot from 16+ years in IT project management (agile/scrum) into interior design after discovering a design app, training at KLC, and being pushed full-time into her business during 2020 lockdowns.She explains how her project management structure builds client trust, why she expanded into transformation mentoring (including her book “Design Your Interiors”), and how she helps people overcome fear and pursue purpose. Dami breaks down how interior designers charge fees separate from furniture budgets, her “ridiculous price” tactic to uncover client budgets, and the realities of sales/marketing as a business owner.She discusses designing timeless spaces over trends, standout projects (Airbnb and an “Instagrammable” home), mentoring students at University of Westminster, and shares lifestyle picks like time-blocking, bargain-shopping, skincare/makeup favourites, and London recommendations.---Steal Dami’s “stack” of recommendations (along with all guests) in the Coffee & Oysters Guide.Dami on LinkedIn: https://www.linkedin.com/in/damilawal/---00:00 Introduction02:53 From IT to Interiors08:39 Life Transformation Work15:53 Visibility and Sales21:30 Pricing and Getting Paid31:52 Timeless Design Trends33:56 Mentoring Next Gen41:05 Personal Style On A Budget46:08 Skincare And Makeup Staples48:58 Tech Tools For Productivity56:52 Communities And Networking01:04:37 Conclusion---💬 Become a guest📓 2026 Journal Template🪄 Partnerships & Questions: [email protected]💌 Never miss an episode: Sign up to Substack🎓 The Big Notion Energy Academy📺 YouTube: www.youtube.com/@CoffeeandOysters📸 Instagram: @coffeeandoysterspod📱TikTok: @coffeeandoysterspod Get full access to Coffee & Oysters: The London Business Babe Podcast at coffeeandoysters.substack.com/subscribe