How This Mom Built a Million-Dollar Brand with Zero Marketing - Cheryl Yeo | Ep29

🎉 SPECIAL PROMO 🎉 Enjoy 10% OFF all products from iAM health! Just use the code “MAKEITWORK10” at checkout.Listen to  the remarkable journey of Dr. Cheryl Yeo, who transitioned from a stable career in a lab to building a thriving health supplement company while navigating the complexities of motherhood, (mostly) solo parenting, and personal growth.We talked about:👩‍👧 The health scare with her child that sparked a bold career shift🚗 Hustling through side gigs (including Grab Hitch!) to fund a dream from the ground up📉 Facing rejection, failure, and zero business background—and pushing through anyway🧠 Why probiotics are misunderstood—and how iAM Health is changing the game with science-backed strains (especially for Asians!)💬 Her honest advice for working momsDr. Cheryl Yeo, a mom of two with a PhD in Cellular Biology, worked in a lab before starting her company, iAM Health. Her decision was driven by the need for flexibility for her children and her passion for helping others through nutritional supplements. Without family in Singapore and a husband who traveled frequently, she lacked a traditional "village" support system. A scary incident involving her young son's seizure made her confront the conflict between her demanding job and her family's needs, solidifying her decision to make a change.Today, Dr. Cheryl leads iAM Health, an award-winning health supplement company known for its high-quality, research-driven probiotic products tailored to specific health needs. Despite starting with minimal marketing expenditure, the company experienced significant organic growth, now boasting revenue over a million. Her journey highlights the power of resilience, conviction, and finding balance in the challenging intersection of entrepreneurship and motherhood.—--------------------------------------------------------------------Chapters:01:08 Welcome to Make It Work Podcast01:34 Dr. Cheryl Yeo: From PhD Lab to Probiotic Powerhouse02:03 Why a Mother Left Her Stable Lab Job for Zero Income02:45 The Pivotal Moment That Sparked Change03:50 Unpacking the Invisible Mental Load of Solo Parenting07:08 How a Birthday Party Taught Cheryl to 'Let Go'10:33 Strategic Side Hustles Paved the Way to Entrepreneurship11:03 The Humble Beginnings of iAM Health13:06 When Rejection Hit Hard (and 4-Star Grab Ratings Hurt More!)15:33 Why Your Gut is the Key to 90% of Your Health17:06 The Science Behind iAM Health's Probiotics19:32 How iAM Health Tailors Formulas for Asia's Hidden Deficiencies22:16  How a Celebrity Testimonial Exploded iAM Health's Growth27:44 Life-Changing Lessons (and Tough Love Advice) for Every Working Mom—-------------------------------Connect with Cheryl here:👋 Instagram: https://www.instagram.com/iamhealth.live/👋 Website: iamhealth.liveFollow and connect with Sarah & Make It Work! ⁠https://linktr.ee/makeitwork.podcast⁠💼⁠LinkedIn⁠: https://www.linkedin.com/company/make-it-work-asia-podcast/📷 ⁠Instagram:⁠ https://www.instagram.com/makeitwork.asia/🎵 ⁠TikTok⁠: ⁠https://www.tiktok.com/@makeitwork.podcast⁠🍏Apple: https://podcasts.apple.com/us/podcast/make-it-work/id1701442085🎵Spotify: https://open.spotify.com/show/78ulY0B27nYxGB6jPCABPI?si=abfc48d037d943be📥⁠Email⁠: [email protected] our free ⁠Mommas Making It Work whatsapp community⁠: https://bit.ly/MIWcommunity