How This Restaurant CEO Tracks 150 Stores Without Setting Foot in Them

Send us Fan MailChris Ives, CEO and President of Bubbakoo's Burritos, joins Zack Oates to discuss why genuine hospitality remains one of the most powerful competitive advantages in restaurants. Drawing on experience across finance, operations, and executive leadership, Chris explains how strong culture, engaged teams, and thoughtful guest interactions ultimately drive profitability for franchisees.Zack and Chris discuss:Why culture matters more than metrics alone The connection between guest experience and restaurant profitability How genuine hospitality creates loyal guests Why restaurants should get back to the basics Balancing technology with human connection Using guest feedback to improve operations across franchise locationsThanks, Chris!Links:https://www.instagram.com/bubbakoosburritos/?hl=enhttps://www.linkedin.com/in/chris-ives-cfe-66b76940/https://www.linkedin.com/company/bubbakoos-burritos/