How This SaaS Founder Used LinkedIn to Double ARR to $2.8m in 2024

Stuart Chaney is the founder and CEO of Rivo, a retention platform built for shopify. Rivo converts one-time buyers into repeat customers. Since 2016, he generated over $22,000,000 in revenue from the Shopify App Store, with zero funding, and a sales & marketing spend of under 3%.We talk about how he used LinkedIn to double his ARR to 2.8m in 2024, with specific insights around: - Transitioning from Shopify to LinkedIn Visibility- The Strategy Behind LinkedIn Posts- Understanding LinkedIn Algorithms and Posting Strategies- The Impact of Transparency on Growth and Competition- Navigating the Challenges of Sharing the Secret SauceIntroduction to Revo and Stuart Cheney - 00:00Transitioning from Shopify to LinkedIn Visibility - 02:48Building in Public: The Strategy Behind LinkedIn Posts - 06:07Leveraging X for E-commerce Engagement - 08:49Understanding LinkedIn Algorithms and Posting Strategies - 12:07The Impact of Transparency on Growth and Competition - 15:13Navigating the Challenges of Sharing the Secret Sauce - 18:06Final Thoughts and Future Directions - 20:55Perfect for: CEOs and founders of B2B SaaS companies focused on creating awareness, building trust, and driving pipeline by implementing a proven content process.Don't forget to subscribe to the podcast for more conversations with industry leaders who are reshaping B2B GTM and growth. Connec with Stuart:LinkedIn: https://www.linkedin.com/in/stu-chaney/Website: https://www.rivo.io/Connect with me:LinkedIn: https://www.linkedin.com/in/finnthormeier/Website: https://www.project33.io/Chapters00:00 Introduction to Revo and Stuart Cheney02:48 Transitioning from Shopify to LinkedIn Visibility06:07 Building in Public: The Strategy Behind LinkedIn Posts08:49 Leveraging X for E-commerce Engagement12:07 Understanding LinkedIn Algorithms and Posting Strategies15:13 The Impact of Transparency on Growth and Competition18:06 Navigating the Challenges of Sharing the Secret Sauce20:55 Final Thoughts and Future Directions#linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.executivebrand.org