How This Sports Company Found a Competitive Advantage

from Shopify Masters · host Shopify, Benjamin Gottlieb

Founder Richard Lee originally started a company that hosted table tennis competitions, but he took an opportunity to acquire Joola, a German table tennis equipment brand, and expanded its product assortment into pickleball equipment. He shares advice for other entrepreneurs looking to maximize their opportunity in new categories.To learn more about Joola and show notes: https://www.shopify.com/blog/joola-pickleballSubscribe to the Shopify Masters YouTube channel: https://www.youtube.com/channel/UCLicUpeWYLe0zSCiIdZKv_g Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

What this episode covers

Richard Lee acquired German table tennis company Joola and started its successful pickleball equipment and apparel business.

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How This Sports Company Found a Competitive Advantage

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This episode is 29 minutes long.

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This episode was published on November 28, 2024.

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