EPISODE · Jul 5, 2022 · 26 MIN
How This Urban Contemporary Gallery Targets Their Niche Customer Base
from Shopify Masters · host Shuang Esther Shan, Shopify
Tune into this episode to learn: How to target a niche customer base How Klaus transitioned from a marketing agency to an art gallery The intricacies of running a business with a physical storefront and online business What qualities Klaus look for in partnerships with various artistsFor more on Pretty Portal and show notes: https://www.shopify.com/blog/pretty-portal-targeting?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
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What this episode covers
Klaus Rosskothen turned his love for collecting urban contemporary art into the gallery, Pretty Portal. Based in Düsseldorf, Germany, since 2007, Klaus decided to reach a broader art audience by building an online store with Shopify a year later. As one of the earliest merchants, Klaus shares how he reaches a niche audience through digital and in-person strategies.
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How This Urban Contemporary Gallery Targets Their Niche Customer Base
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