How This Vertical SaaS Hit $50/Month Pricing and Zero Churn in Gas Stations

How This Vertical SaaS Hit $50/Month Pricing and Zero Churn in Gas Stations Most B2B SaaS founders think they need a VP of Marketing by $5M ARR. This fractional CMO proves you can scale faster without one. Featuring Kathleen Booth, fractional CMO and founder of Traject — who's helped 20+ SaaS companies break through growth plateaus using demand generation strategies that don't require full-time marketing executives. Jean-Michel and Kathleen reveal why hiring too early kills SaaS growth velocity, the exact fractional leadership model that cuts marketing costs by 60% while doubling pipeline, and how founders can build scalable demand generation systems before they're ready for a full marketing team. 🎯 Why hiring a VP Marketing before $5M ARR usually backfires 💰 Fractional CMO model cuts marketing spend 60% vs full-time hire 📊 The founder-led content strategy that generated $2M pipeline 🔄 How to structure fractional leadership for maximum impact 📈 Demand generation playbook for pre-$5M SaaS companies ⏱️ 00:00 When SaaS founders hire marketing executives too early 04:20 The fractional CMO business model breakdown 09:15 Building demand generation without a marketing team 15:30 Founder-led content that drives enterprise pipeline 21:45 Structuring fractional leadership agreements 26:10 Common mistakes hiring fractional vs full-time marketing 🔥 Ready to add $1M in new revenue to your B2B company this year? Apply to Scale 👉 https://www.rapidproductgrowth.com 🔗 Website: https://www.rapidproductgrowth.com 🔗 Jean-Michel on LinkedIn: https://www.linkedin.com/in/jeanmichelthink/ 🔗 Kathleen Booth on LinkedIn: https://www.linkedin.com/in/kathleenbooth/ 🔗 Traject: https://www.traject.com #SaaS #FractionalCMO #B2BMarketing #RapidProductGrowth #DemandGeneration