EPISODE · Feb 20, 2025 · 20 MIN
How This Video Game Developer Has Used Customer Support as Content to Increase Brand Loyalty - Episode 57
from Marketing Should Be Fun · host Austin Savage & Kelsie Zarko
What if your customer support wasn’t just about fixing problems—but actually informed your approach to content strategy?In this episode, Austin geeks out over Baldur’s Gate 3 (because what other video game has 7,000 different possible endings? 🤯) and takes a deep dive into how Larian Studios has turned player feedback into a powerful marketing tool. From engaging directly with their community to making improvements based on real conversations, they’ve built an insanely loyal fanbase—and there’s a lot we can learn from them, no matter the industry we're in.Whether you love video games or just want a fresh way to approach your marketing, we hope you enjoy this solo episode from Austin!//📸 Follow Austin on Instagram: https://www.instagram.com/austin_savage📸 Follow Kelsie on Instagram: https://www.instagram.com/kelsiezarko🔔 Be sure to subscribe so you don't miss a future episode!🔥 Learn how we can take content off your plate: https://www.savagecontent.co/
What this episode covers
What if your customer support wasn’t just about fixing problems—but actually informed your approach to content strategy? In this episode, Austin geeks out over Baldur’s Gate 3 (because what other video game has 7,000 different possible endings? 🤯) and takes a deep dive into how Larian Studios has turned player feedback into a powerful marketing tool. From engaging directly with their community to making improvements based on real conversations, they’ve built an insanely loyal fanbase—and ther...
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How This Video Game Developer Has Used Customer Support as Content to Increase Brand Loyalty - Episode 57
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