How This Website is Helping Solve the Mental Health Crisis with Ben Camp of Recovery.com episode artwork

EPISODE · Feb 10, 2026 · 39 MIN

How This Website is Helping Solve the Mental Health Crisis with Ben Camp of Recovery.com

from Startup Wisconsin Podcast · host Ben Camp, Jacob Miller

"Everyone's recovering from something."Millions struggle to find the treatment they need, often unsure where to begin.That’s where Ben Camp, CEO and co-founder of Recovery.com, comes in.Ben is leading a revolution in how people access addiction and mental health care, making it easier and more trustworthy than ever before.In this episode, Ben discusses how Recovery.com built a patient-first platform in an industry where trust is paramount, scaled it using unconventional strategies, and successfully navigated a major brand pivot. From his marketing background to testing their model in India and raising Series B funding, Ben’s journey is one of overcoming significant challenges with a bold, patient-centered approach.Tune in to hear how Recovery.com is reshaping the mental health recovery landscape and what’s next in the fight for better care.Tune in to learn:How testing the company’s platform in India before the U.S. helped fine-tune their freemium modelWhat it looks like to balance mission and business incentives without compromising patient trustWhy buying the Recovery.com domain became a turning pointJump into the conversation:(00:00) Intro(00:38) Meet Ben Camp of Recovery.com(01:50) How Recovery.com got started(06:09) A freemium model that converts(08:33) Fundraising lessons from their first investor(11:48) How to scale with purpose(15:37) Why Recovery.com was a game changer(21:16) The early days of hiring and growing the team(25:56) When to step back and let the team lead(29:24) The strategy behind acquisitions and funding choices(37:03) What growth looks like in the year ahead Connect with Ben Camp: https://www.linkedin.com/in/benjamincamp/Check out Recovery.com: https://www.recovery.com Podcast SponsorValency FundFlexible funding solutions designed for sustainable growth of Wisconsin companies.Learn more at https://www.valencyfund.com/🔻 Connect With Us 🔻Subscribe to the Startup Wisconsin Newsletterhttps://www.startupwi.org/Upcoming Tech and Startup Events in Wisconsin (400+ every year)https://www.startupwi.org/eventsFollow us on LinkedInhttps://www.linkedin.com/company/startup-wisconsin/Connect with Jacob Miller:https://www.linkedin.com/in/kineticbearInterested in being a guest? Reach [email protected] Wisconsin's mission is to connect, educate, inspire, and grow tech startup communities across the state, not just during events, but year-round. This podcast is part of that vision, creating deeper connections and sharing the knowledge that helps Wisconsin's startup ecosystem thrive.This podcast is made by your friends at Headway.https://www.headway.io

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Ben saw people in crisis turning to the internet for help, and finding websites taking advantage of them. So he built something better. But he didn't start in the US.

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How This Website is Helping Solve the Mental Health Crisis with Ben Camp of Recovery.com

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