How Thought Leadership Can Differentiate Your Brand | Denise Blasevick | 363

With so many brands in the marketplace, how can you elevate yours? And how do you stay unique, eye-catching, and authentic to your vision? To help address these questions, we turn to Denise Blasevick, CEO and Founding Partner of The S3 Agency. The S3 Agency provides advertising, marketing, and PR for companies seeking stronger strategy and an authentic voice that differentiates your brand from all others. Denise shares how thought leadership can make your business stand out, and earn trust. She was the on-air marketing make-over expert for an MSNBC program for nearly a decade, and that exposure allowed her company to compete with larger firms and punch above their level. She offers tips she learned staying true to her vision in a sea of competition, and how she found people that shared her breakthrough point of view. In today's society, your brand must be authentic. Some choose to lean into (or away from) certain political issues, but Denise used her unique perspective to guide her brand's voice. Today, she walks us through the reasons how and why a brand should engage in the conversation about difficult topics. Further, she reminds us that leaning into a cause means more than giving lip service to your views; you must act on them, or your audience will call your authenticity into question. The S3 Agency has helped clients, from BMW Motorcycles to Tetley Tea, develop their brands. Denise explains the Brand Elevation Process used to collaborate with clients and help them reach the next level. She explains how she broke years of gut instinct down into small, measurable parts, then used her insights to build a codified process that allows brands to scale their business. Whether your brand is big or small, this conversation can help you find clarity and meaning - and find success! Three Key Takeaways: When codifying your thought leadership, break it down into its most basic pieces. Then, of each part, ask "Does this really matter?" For thought leadership to change the world, it must do more than talk about it. You must stand for something, take action, and be the change you want to see in the world. The only way to scale thought leadership effectively is to create a process that allows others to replicate your results.